Join us as we sit down with Peter Schels, founder of Al Dente Entertainment, one of Germany’s leading video production companies known for injecting humor into corporate videos. In this episode, Peter shares his inspiring journey—from working with major TV networks to starting his own production company, and how embracing humor became his unique niche in the corporate video world. We explore Peter’s approach to building genuine client relationships, his strategies for navigating a competitive market, and the surprising importance of awards in boosting both team morale and client trust. Peter also dives deep into the growing trend of employer branding in Germany and shares valuable insights on pitching bold, creative concepts to traditionally conservative corporate clients.
Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.
SPONSORS: Canada Film Equipment and Audio Process
Watch: Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89
Listen: Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89
Key Takeaways
• Embracing Humor in Corporate Videos: Humor can effectively differentiate your company in the competitive video production industry and enhance client engagement.
• Global Appeal of Humor: Successful comedic storytelling transcends cultural boundaries, allowing content to resonate universally with diverse audiences.
• Strategic Client Acquisition: Building strong, personal relationships and leveraging existing networks are critical for successful client acquisition in corporate video production.
• Employer Branding and Authenticity: Authentic employer-driven content significantly strengthens a brand by attracting talent and boosting internal company morale and identity.
• Navigating Competition: To thrive in a saturated market, differentiate your services clearly—such as by targeting niche markets or specializing in challenging B2B communications.
• Value-Based Pricing: Prioritize projects and client relationships that align with your company’s values and ensure mutual satisfaction over competing solely on price.
• Leveraging Awards for Brand Growth: Participating in awards can significantly boost client relationships and internal team morale, providing additional value beyond the completion of projects.
